According to Creditdonkey.com, about 64 percent of Americans claim to drink coffee at least once per day. Coffee has become the new water. Everyone you know or someone you know knows someone that drinks coffee. People are drinking coffee two, three, sometimes four times a day or more. People live off coffee like they live off water. There are people spending a ton of money on coffee alone and the products that come along with making or drinking coffee like espresso machines, coffee grinders and fancy steamers. There are even espresso machines that are commercial based, yet people are buying them for their homes at costs of up to $1,000 dollars or more. The coffee business has been booming over the years. According to Huffingtonpost.com, the United States imports more than $4 billion dollars’ worth of coffee alone every year. Coffee has become a billion-dollar industry. People are also willing to spend more money on making coffee more enjoyable.
People spend money on coffee every day, whether it is drinking coffee at home, buying coffee at coffee shops, or buying iced coffee at fast food chain restaurant. If coffee is selling people are buying. People are willing to spend large amounts of money on almost anything that has to do with coffee. There are coffee makers going for a ridiculous amount of money and coffee makers that go for as little as $5. Coffee makers all do the same thing, which is grind coffee beans and provide a hot steaming cup of coffee for you. The difference between coffee makers and machines is the quality of machines and the different amount of functions of a coffee maker or espresso machine. Regardless of the cost and various functions, if it has to do with making coffee people are willing to spend money.
Technology is advancing and developing every single year. Technology is being used to also make the experience of coffee more enjoyable. For example, there are coffee mugs that are temperature regulated all from your smartphone. These special coffee mugs can maintain a specific temperature that you prefer for many hours through the day. Many people prefer their temperature of their coffee to be at a specific heat. No one likes to drink cold coffee unless it is meant to be on ice. Perfect coffee is either on ice cold temperatures or very hot temperatures. It becomes such an inconvenience to people when they’re enjoying their cup of coffee nice and slowly and after some time coffee tends to cool down to room temperature. People must get up from their seat or desk and must rewarm up their coffee mug to enjoy it. To find out more information about these types of inventions you can visit: https://www.wired.com/story/ember-ceramic-mug-rants-and-raves/.
Overall, making coffee more enjoyable for Americans is extremely important. People are in fact willing to spend a large amount of money on the best coffee. Utilizing the best products that assist with making your coffee more enjoyable is worth it to many.