India is a country with anincredible amount of flair in every which field one can think of. There is abundant talent in every single field, be it acting, writing, dancing orthemost important and flourished Music.Music is an art field where the Indians are simply unsurpassed and have always excelled in.
To make anything reach to the masses, it is very important to promote it and make it available to the crowds. Promotions arethe set of activities, which communicate the product, brand or service to the user. The main aim is to make people cognizant, fascinate and encourage them to buy the product, in preference over others. With the introduction of technology, the process of promotion has become more efficient to work through and get through the hassles of door-to-door promotions.
The advantages of promoting music online can be:
- Increasing Value to the Customer: An increase in promotions, forces one to offer more value to the customers. There’s a need for advertising something and the best thing one can give to their customers is ‘Value’ itself.
- Market share:By increasing promotion and advertising expenditures, there is a very good chance of capturing market share especially if the competition if cutting back on ad spending.
- Innovation:The more creative one gets with their promotional techniques, the more customers they can grab.
- Improved Reputation: Customers are drawn towards a reputation that one’s company holds. Through the promotional practices and advertising, a company can either build a successful reputed brand image, or the same thing can even bring it to ruins.
- Higher sales growth: Advertising and promoting during recessions actually help to higher sales growth during the recession.
In the same way, promoting the hard work that went in making a piece of music and then passing it on to the masses, and then in return getting all the appraisals and accolades for the same, always makes all the efforts pay-off.Thus, promotion and the medium of promotion plays a very important role in either making all the efforts fruitful or letting everything go down the drain. One such medium of letting one’s music reach to the majority of music lovers all across the world is the Spotify application.
The spotify promotion is very much essential in growing one brand and attracting an audience. Just by having an advanced knowledge of music and immense talent can never gain the deserving exposure that the singer/band is truly capable of. Where major record labels spend thousands on artist marketing, Spotify gives out the same opportunity at a minimal cost of just £49/Week. Now becoming famous, people’s favorite musician/band just got simpler with Spotify.
Just create a music track, edit it as and like you want, submit the track on Spotify and wait for their member to attend to it, and Voila! Within a day’s span, your own single/album is ready to be unleashed to the whole wide world for all the music lovers to have a chance at judging whether one really deserves the attention and applauds or are they getting over-rated and excessive courtesy without much of talent and hard work.